Outsourced Advertising Sales for Councils
Supporting Council Publications to Stay Sustainable
Local authority publications play a vital role in keeping residents informed, connected, and engaged. However, with budgets under pressure and publishing costs continuing to rise, many councils are seeking sustainable ways to offset costs and increase advertising revenue.
Many councils are exploring new approaches to strike a balance between community value and commercial viability. Managing advertising and sponsorship sales internally can be demanding, especially alongside day-to-day communication priorities, particularly when consistency and compliance are key.
That’s why more councils now choose to work with trusted partners who understand the public-sector environment, can maintain high editorial standards, and help generate the revenue needed to keep essential publications running strong.
A Trusted Sales Partner for Council Publications
At Spot on Media, we work alongside council communications teams to make local publications financially sustainable without compromising their purpose or tone. Our experienced media-sales specialists act as an extension of your team, managing the entire advertising process with care, transparency, and respect for your audience.
From local business advertisers to larger sponsorship opportunities, we identify partners that fit your publication’s values and contribute positively to the community. Every stage, from prospecting and negotiation to artwork management and invoicing, is handled in-house, allowing you to stay focused on strategic communication priorities.
Our approach is straightforward: we maintain quality, uphold public trust, and deliver a reliable income that helps your publication thrive year after year.
Our experience across public-sector and publishing markets means we understand how to build partnerships that deliver real value — responsibly and effectively.
- Strategic Sponsorship Planning – Packages tailored to your goals and audience.
- Professional Representation – We approach sponsors on your behalf with clarity and integrity.
- Revenue Growth – Proven success delivering new income for UK councils.
- Time & Resource Savings – We manage every detail, freeing your internal teams.
- Transparent Reporting – Regular revenue updates and campaign summaries.
- Low-Risk Partnership – Commission-based or shared-revenue models available.
Discovery & Strategy
01
We start by learning about your publication, audience and objectives. Helping us align our approach with your brand values and ensure all advertisers complement your content.
Engage Advertisers
02
Our experienced team researches and approaches suitable local businesses, community partners, and sponsors, presenting opportunities to them clearly and professionally on your behalf.
Design & Compliance
03
Once placements are confirmed, we coordinate creative artwork, proofing and compliance checks — ensuring every advert meets your publication’s style and quality expectations.
Invoice & Report
04
We handle all financial administration, from invoicing to payment collection, and provide transparent revenue reports so you have complete visibility at every stage.
Trusted UK-wide
